About B

Hi, I'm Brandon.

For over 15 years, I've been the person organizations bring in to turn marketing from a cost center into a growth engine — whether that means stepping in as a full-time Director or as an outside strategist through my consultancy, Bohème Theory. Either way, the job is the same: build the strategy, build the systems, and get the results.

  • From Communications + Public Relations with heavy graphic design, to many years in real estate marketing and leasing management, followed by learning the discipline of print production, then moved into leading the marketing and events departments at the Peoria Area Chamber of Commerce — where I ran integrated marketing across digital, print, and 30+ events a year. Alongside that, I've run Bohème Theory since 2011, taking on consulting clients across nonprofit, education, healthcare, and government. Most recently, I worked with Sun Collectors as a Digital Marketing Specialist and was promoted into the Director of Marketing role within the year, revamping the company's entire marketing function: brand, demand generation, operations, a brand new website, and building out a CRM system from the ground up.

    That range is the point. I've been the one-person team stretching a small budget, and I've been the Director managing 50+ vendor relationships and a departmental budget. I know what it's like on both sides of the table, which is exactly why I'm as comfortable being hired in-house as I am being brought on as outside strategic support.

    Check out my Résumé here.

  • If I have a marketing superpower, it's this: I sit at the intersection of creative and data — able to lead brand and creative direction one hour and dig into CRM architecture or conversion analytics the next. Most people are strong on one side of that line. I've built my career on refusing to pick. Read More

  • I'm open to both:

    • Full-time Leadership/Director roles where I can own marketing strategy end-to-end for a growing organization — brand, demand generation, operations, and the team behind it.

    • Consulting engagements through Bohème Theory for organizations that need senior marketing leadership without a full-time hire — campaign strategy, brand direction, or getting a marketing function unstuck.

    If you're not sure which one fits your situation, that's a good reason to just reach out and talk it through.

  • I am passionate about animals, art, the outdoors, and travel. I follow my curiosity to learn new skills at work and at home.

    I stay close to the Central Illinois community I reside in — as an alum of Bradley University, a member of the Contemporary Art Center and the Public Relations Association of Central IL, and a board or committee member with The Big Table: Greater Peoria, Greater Peoria 2030, the Peoria Art Guild, the Peoria Humane Society, and Young Professionals of Greater Peoria.

    While staying engaged with the people and organizations nearby, I love to network and connect with professionals and brands from all over the globe.

  • MEMBERSHIP ORGANIZATIONS (LOCAL):

    » Bradley University Alumni Association

    » Contemporary Art Center

    » Public Relations Association of Central IL

    COMMUNITY BOARD MEMBER & COMMITTEES

    » Big Table: Greater Peoria, The | Oversight & Mktg.

    » Greater Peoria 2030 | Oversight & Mktg.

    » Peoria Art Guild | Community Relations

    » Peoria Humane Society | Board & Public Awareness

    » Young Professionals of Greater Peoria | Mktg.